Tips To Recover Keyword Rankings After Google Penalty
There was a time when small businesses only needed to put up a website and put some content on it, and Google would send them tons of free organic traffic. However, those days are long gone, and things have changed a lot. In fact, if one takes a close look at some of the forums targeted at small and medium businesses, one of the most common refrains these businesses have is that their website has been hit by one of the Google ranking algorithm updates.
Google has always maintained that it makes close to 500 changes to its algorithms each year. However, all of these algorithms updates are not announced by Google. Over the past few years, Google has made some major changes to its algorithms such as Google Panda and Google Penguin. These algorithms have affected the traffic of a lot of websites.
There are many websites that have lost rankings for many keywords with the Google update. Recently, Google has also launched its mobile friendly algorithm where it has added mobile friendliness as one of the ranking factors in its algorithm.
If you are one of such businesses that have been hit by one of these Google updates and lost rankings for the targeted keywords, all is not lost. One of the best ways to get your rankings back is to hire the services of an experienced search engine optimization team, or check this out if you need more information…
One of the most common causes of loss in the world rankings is a bad site architecture that has been punished by one of the latest Google updates. A highly experienced search engine optimization team can fully assess the website and offer insights on the factors that affected the rankings. Analytics can provide a lot of deep insights into the loss of keyword rankings.
Another huge factor that has been punished by Google in the past few years is the abuse of anchor text that is used for linking to the content posted on the website. There are many businesses that use content marketing to attract traffic and for gaining higher search engine ranks. However, many websites started abusing the anchor text as they only used the anchor text as the keyword that they wanted to rank for. The Google Penguin update was targeted at this abuse and, therefore, you will need to dilute the anchor text to get back your rankings.
Another common technique used by many Webmasters was to use a lot of irrelevant back links to their website to get high rankings. However, Google has changed its algorithms to detect such back links, and these algorithms are heavily penalizing the websites that use a lot such back links to a website. One can easily get these back links by checking the back links in the Google Webmaster tools. If one discovers a lot of these back links, these can be easily disavowed with the help of the Disavow tool provided by Google.
In addition to the above factors, content also plays an important role. It is important to provide extremely useful and relevant content to the readers on a regular basis. If one uses the right mix of anchor text, posts good and useful content, does not indulge in any blackhat search engine optimization techniques, one can get their keyword rankings back easily.