Category Archive:Internet

Google has introduced a new algorithm named “Penguin 2.0” which has further tweaked how their system works. This is done to remain on top of scam artists out there who are looking to trick the set-up and shoot their websites up the rankings unnaturally. This change was released on May 22, 2013, and has certainly altered the way the system works for the average website owner. Let’s take a deeper look at what this change means for everyone.
User Experience

Panda algorithm changes were introduced first prior to the Penguin alterations. These changes were designed to better user experience on websites that were ranking higher up the search results.

The crawlers that were working for Google would go through the website and make sure the content was of great quality. There is nothing worse than a user who cannot read what has been written on the website because it was stuffed with spammy keywords.

This is what occurred in the past until the changes were implemented. Penguin 2.0 continued on with these changes and made sure those spammy websites became a thing of the past. Anyone that tries to spam the system will have their website shoot down the rankings in a hurry.

The main purpose of Penguin 2.0 is to target the links that are being employed in an unnatural manner by website owners. What does this mean? The idea is for the website owners to start purchasing links in order to redirect back to their websites.

Learn more: Recovering your Keyword Rankings after a Google Penalty

Sounds like a good idea right? Well, it also welcomes spammers who are just looking to get in front of the target market with low-quality content because they were able to purchase links.

This is why Penguin 2.0 was released to ensure that website owners were not cheating the system with link bombing tactics. There are still people who try to do this but are regularly getting caught and seeing their websites plummet.

Continuous Quality
The best websites in the eye of Penguin 2.0 are those that have regularly produced quality content that is going to impress anyone that reads them.

They are not spammed with keywords, they are of good length, and the website is updated on a regular basis. This is what wins the heart of Penguin 2.0.

These changes have been subtle, but have made a huge difference in how websites are being run.

Website conversion optimization involves effective methods for increasing the experience of a targeted audience visiting a website, in an effort to convert their viewing participation into profitable sales. Commonly referred to as CRO, conversion rate optimization is a new method of lead generation, utilized by website owners as a way to increase sales and generate quality leads.

The Best Website Conversion Optimization Strategies

Many websites are cluttered, confusing, and in disarray with clashing colors and flashy animation. As a result, many companies recognize the need to redesign their web pages to improve their sales, generate more leads, and enhance profits on the company site. Below, are the best website conversion optimization suggestions to improve results or simply the website conversion techniques.

Eliminate Banner Blindness

Research indicates that image carousels reduce conversion rates. Using image carousels might appear to be a rich and rewarding experience online. However, they tend to cause banner blindness and disrupt the experience of the online visitor altogether. Many successful web designers strongly recommend eliminating image carousels and replace them with a static offer to provide a more profitable experience.

Read more: A Brief Explanation of Google’s Penguin 2.0

Take down the Cheesy Appearing Stock Photos

While a stock photo image may be of high quality, it tends to make the site appear phony and quickly reduce the site’s credibility. It is important to note that most individuals enjoy dealing with humans that appear real and lifelike, and not some model in a stock photo. Use real individuals in your online images. Including company employees on webpage photos tend to be easier to relate with. This will provide a more rich and lifelike experience to the online visitor, who might be eager to develop an ongoing relationship.

Test Every Call to Action Button

When an online visitor clicks on a Call to Action button it usually takes them to another page, adds an item in their shopping cart, or completes the sale. Avoid using standard text on your Call to Action button like “Sign Up” or “Submit.” Instead, state the benefit in the text words as a way to significantly improve conversion rates. As an example, instead of “Create an Account” use “Create Your Account & Get Started.” In addition, position your call to action in an obvious place. This can increase your click-through rate substantially.

A successful strategy for website conversion optimization involves providing information every online visitor desires, and active steps of what to do next. Recognize that a call to action button is a valuable tool on a well-designed website using photos containing real individuals (not models) on a site with less animation.

About Reputation Management

If you have an online presence, you may be in need of reputation management. While the original terminology was used in public relations, today the Internet has expanded the use. Many people use the web to search for people they have just met. For those who have had negative content posted about them, it can make the dates and job interviews more difficult to secure. If you own a business, negative reviews and comments can chase away new customers. This describes just some of the people we are able to help with our reputation services.

We help people with online reputation management by finding the content that has been posted about them that should be removed. Sometimes these are factually untrue and others it is simply irrelevant data that happened in the past. When prospective employers, customers, or love interests see this information, it can reduce their opinion of you and lessen your success. Our team can find this content for you by making those negative pages to show up much later in a search.

This is a highly effective technique because most people do not search past the first couple of pages of search results. We have a great deal of experience with this and you will see results quickly.

Our website reputation services work similarly to help you manage negative reviews and inflammatory commentary that may harm the amount of traffic your site receives.  If you have the site monetized in any way, you can not afford to have a lot of negative information show up at the top of search results for your site. By having negative remarks removed or pushed down the search engine results you will increase the reputation of your brand. Over time, you should notice this in your visitor count.

If your website is more than a blog with some affiliate marketing income and is an actual business, you will appreciate our business reputation services. We have several techniques to increase the reputation of your business, including monitoring feedback to find solutions to potential reputation issues before they get out of hand. By studying your business and the perception of the public, we can help you to bring the two visions together. We can also help you to develop press releases to reputable sites. This will allow a large number of people to access your content when searching for your business. Remember that search results beyond the first couple of pages are rarely viewed.

The reputation of your company is important. Even if you have a brick and mortar storefront, your reputation is still important. You need to create an Internet presence for your company and make certain that your brand has a positive reputation established on the Internet. Otherwise, false or misleading negative comments may keep potential customers away from your company. Using company reputation management for your local store must include online efforts in order to be certain that the right information is being presented.

No matter how much time you spend on the Internet, it is vital that you consider your reputation there. Because virtually everyone you encounter has access to the web, it is likely that your name is searched by new people that you meet. If there is negative content about you across the web, you may miss out on fabulous business opportunities. If you are single, potential dates may be turned off by negative information. For those with a website or business online, reputation management is critical to success.

Our Online Reputation Management team has a wide array of tools to help you. It is important to understand how others perceive you and/or your company. Then, we can begin to manage the non-beneficial content. Increasing the amount of positive data about you on the Internet and having it rank highly in the search results will have a profound effect on how many people see any negative content that we can not remove.

If you are interested in learning more about our services, we would be more than happy to help you. Our professionals understand how important it is for you to reestablish a positive reputation. It is our pleasure to assist you in any way that we can.

Why Traditional SEO Does Not Work

Throwing up a ton of links to your website used to be the way to game the system and get your website listed in the search engines. The problem is this does not work anymore and their are several reasons why this does not work. Here are some of the top reasons why the traditional method of SEO no longer works right and what changes you need to make to your SEO plan to avoid them.

Article directories or as some people have called them SPAM directories took a massive hit on their traffic. In fact  this hit was so large that some of the article directories that used to be considered some of the largest on the Internet had to shut down. Andrew Riedel stressed; the best part is the article directories still work for people, but only if they are used right and on topic. So when people are trying to game the system by getting back links from articles that do not make sense, they are actually going to hurt their rankings more.

Blog commenting is another feature of the back linking that is no longer working as well. Yes, the blog comments do help in the rankings, but they have to be on topic and related to the site. For example, the blogs have to be related in topics. A dog blog would provide a perfect link for a dog website, but a poor link for a website on education.

Having a chance to build up a website in the search engines has become a lot more challenging. As a lot of people have found the traditional approach of SEO is no longer working. Instead, people need to find the happy medium for how they can still perform SEO, and maybe consider hiring a modern website optimisation expert and not be penalized for using the traditional methods that they were taught.