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Google has introduced a new algorithm named “Penguin 2.0” which has further tweaked how their system works. This is done to remain on top of scam artists out there who are looking to trick the set-up and shoot their websites up the rankings unnaturally. This change was released on May 22, 2013, and has certainly altered the way the system works for the average website owner. Let’s take a deeper look at what this change means for everyone.
User Experience

Panda algorithm changes were introduced first prior to the Penguin alterations. These changes were designed to better user experience on websites that were ranking higher up the search results.

The crawlers that were working for Google would go through the website and make sure the content was of great quality. There is nothing worse than a user who cannot read what has been written on the website because it was stuffed with spammy keywords.

This is what occurred in the past until the changes were implemented. Penguin 2.0 continued on with these changes and made sure those spammy websites became a thing of the past. Anyone that tries to spam the system will have their website shoot down the rankings in a hurry.

The main purpose of Penguin 2.0 is to target the links that are being employed in an unnatural manner by website owners. What does this mean? The idea is for the website owners to start purchasing links in order to redirect back to their websites.

Learn more: Recovering your Keyword Rankings after a Google Penalty

Sounds like a good idea right? Well, it also welcomes spammers who are just looking to get in front of the target market with low-quality content because they were able to purchase links.

This is why Penguin 2.0 was released to ensure that website owners were not cheating the system with link bombing tactics. There are still people who try to do this but are regularly getting caught and seeing their websites plummet.

Continuous Quality
The best websites in the eye of Penguin 2.0 are those that have regularly produced quality content that is going to impress anyone that reads them.

They are not spammed with keywords, they are of good length, and the website is updated on a regular basis. This is what wins the heart of Penguin 2.0.

These changes have been subtle, but have made a huge difference in how websites are being run, further reading.

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